is a best selling author and chairman emeritus at Chasm Group. His most recent book is the third edition to his bestseller Crossing the Chasm
. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. For more information on Crossing the Chasm Third Edition
please visit Geoffrey Moore's Website www.geoffreyamoore.com.
Geoffrey has made the understanding and exploitation of disruptive technologies the core of his life's work. His other books, Escape Velocity, Inside the Tornado, The Gorilla Game
and Living on the Fault Line
are best sellers and required reading at leading business schools.
Focus of Advisory Activities
Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support this practice. He is currently at work on a new book focusing on the role of business models in the strategy mix.
Before Chasm Group
Prior to founding the Chasm Group in 1992, Geoffrey was a partner and principal at Regis McKenna Inc., and a sales and marketing executive at three software companies: Rand Information Systems, Enhansys, and Mitem.
He graduated in American literature with honors from Stanford University and has a doctorate from the University of Washington in English literature.